SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


Where to Put the Downtown San Jose BART Station: Go West

News /
In the next few months, the Santa Clara Valley Transportation Authority will make big decisions about where and how BART will come to San Jose. One of the big decisions is where the downtown San Jose station should be located. Of the two options on the table, SPUR strongly supports the west downtown option. Here's why.

The Rise of the YIMBY Movement

Urbanist Article
In a region where people largely agree with each other about national issues, our most heated political debates revolve around local land use. The emergence of a Yes In My Back Yard movement has the potential to change long-unchallenged political dynamics.

SPUR Comments on General Plan Four-Year Review

Advocacy Letter
SPUR offers recommendations for San Jose's General Plan Four-Year Review, plus recommendations to guide the long-term evolution of the city's General Plan and Urban Village planning process.

SPUR Comments on High-Rise Incentive Program

Advocacy Letter
While SPUR recognizes the current need to continue the high-rise incentive program, we have reservations about this policy approach in the long run.