Fare policy is a powerful tool that impacts all aspects of the transit system: the number of people who ride, boarding times, operating costs, mode choice, customer satisfaction and affordability. Well-designed fare policies can simplify the customer experience, help manage demand and make switching between transit systems simple and hassle-free. Hear about the efforts underway in the Bay Area to restructure fares.
+ Ryan Greene-Roesel / BART
+ Arielle Fleisher / SPUR
+ Priyoti Ahmed / San Francisco County Transportation Authority
+ Steve Raney / Palo Alto TMA
+ Melissa Jones / Caltrain