SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


Permitting Progress

SPUR Report /
San Francisco’s permitting system determines what gets built, how quickly businesses can open, and whether public infrastructure projects move forward or stall. But structural inefficiencies in the current system can result in lengthy delays, increased costs, and a sense of governmental obstruction. SPUR’s latest report offers recommendations to modernize the city’s permitting system so San Francisco can grow and adapt to change.

SPUR Supports Missing Middle Housing in San José General Plan Update

Advocacy Letter /
SPUR urges San José to allow more flexibility to create missing middle housing throughout the city. SPUR emphasizes that restrictive zoning has contributed to the housing shortage and increases in density are necessary to improve affordability and expand housing choices.

Accelerating Downtown San Francisco’s Revitalization: Q&A with Sujata Srivastava

News /
As downtown San Francisco grapples with an oversupply of commercial space and anemic street activity, the city’s leaders have an opportunity to reimagine the area to create more housing, boost entrepreneurship, and nurture the arts. In a new brief, SPUR proposes establishing a quasi-public entity to plan and deliver capital projects, negotiate real estate deals, and provide public financing. We asked SPUR’s Sujata Srivastava how the envisioned authority could tackle downtown’s challenges.

Designing the Future of Downtown San Francisco: Q&A with Shola Olatoye

News /
In October, Shola Olatoye became the first CEO of the San Francisco Downtown Development Corporation (DDC), a nonprofit organization formed in early 2025 to raise and deploy private investment to transform downtown San Francisco. The DDC is evaluating options to create a long-term entity with regulatory and financing capacity to play a greater role in downtown’s economic vitality. On the heels of our policy brief Reinventing Downtown, we spoke with Olatoye about the DDC’s vision, partnerships, and priorities for downtown.

Reinventing Downtown

Policy Brief /
Downtown San Francisco is vitally important to the city’s economic health, but it faces significant challenges. Creating a dedicated downtown authority could streamline revitalization, making it easier to build real estate and public realm projects, assist small businesses, attract new employers, and finance workforce housing. SPUR examined the structure and responsibilities of a potential new downtown authority and recommends next steps for its formation.

How San Francisco’s Family Zoning Plan Got Passed

News /
In December, the San Francisco Board of Supervisors adopted the city’s most ambitious zoning reform in decades. The Family Zoning Plan allows dense multifamily housing to be built in most neighborhoods in order to help address the city’s housing crisis. SPUR led advocacy efforts to ensure the plan met state mandates and addressed housing inequality, as well as facilitating public engagement throughout the process. Here’s what went into getting the plan passed — and what it will do for the city.