SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Comments on the Diridon Station Area Plan Draft

Advocacy Letter
SPUR supports the broad outlines of the City of San Jose's draft Diridon Station Area Plan. We do, however, think that the Draft Program Environmental Impact Report does not provide sufficient analysis of some of the project impacts and recommend specific areas that should be corrected, modified or further studied.

A Taste of the Future on North First Street?

Urbanist Article
Samsung broke ground on a massive new headquarters for its U.S. Research and Development operations in north San Jose. More than any project to date, the new Samsung campus embraces the city’s vision of a denser, more walkable pattern along North First Street, the city’s tech employment heartland.

SPUR Weighs in on North San Jose Urban Design Guidelines

Advocacy Letter
The North San Jose Design Guidelines, adopted by the city in 2010, encourage high quality design in new development. The San Jose City Council recently called these guidelines into question as potential barriers to commercial development. SPUR advocates that the city must strengthen — not weaken — its commitment to urban design to support San Jose's transformation into a more livable, walkable and transit-oriented city.

A Threat to Planning?

Urbanist Article
From The Year in Urbanism: Critics across the political spectrum challenged the newly adopted Plan Bay Area, a 30-year regional plan that aligns transportation investments with assumptions about growth. By contesting the fundamental notion of a shared regional responsibility, the opponents of Plan Bay Area are undercutting the role of regional planning as a tool to manage long-term growth.

A New Plan for the Region

Urbanist Article
From The Year in Urbanism: Two Bay Area regional planning agencies adopted Plan Bay Area, which combines a relatively compact land use vision for 2 million more people and 1 million jobs with $290 billion in transportation investments through 2040.

Getting to Great Places

SPUR Report
The City of San Jose's ambitious new General Plan imagines a dramatic shift away from traditional suburban landscapes to “complete neighborhoods” that provide basic services and amenities close to homes, jobs and transit. Achieving this transformation will be a daunting challenge. SPUR diagnoses the impediments San Jose faces in creating excellent, walkable urban places and recommends changes in policy and practice to get there.