SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


A Bolder Vision for Downtown Oakland

News /
After years of work, the City of Oakland is close to completing a specific plan for downtown Oakland. While the current draft is a great improvement over earlier drafts, SPUR believes that the plan needs to be more visionary and that it should encourage both jobs and housing — and put them in the right places.

SPUR Supports San Jose City Council decision to allocate Measure T funds to preserve Coyote Valley

Advocacy Letter
On November 6, 2019 the San Jose City Council held a special session to approve the sale of private land in Coyote Valley using Measure T funds. The approval to sell this land allows for North Coyote Valley to be permanently designated for open space and agricultural use. SPUR supports this decision as Coyote Valley serves as a critical natural resource in the South Bay.

SPUR Comments on proposed spatial layout for Diridon Station

Advocacy Letter
SPUR weighs in on the proposed spatial layout for Diridon Station at the City of San Jose City Council meeting. SPUR supports the staff recommendation on: elevated station platforms, creating two concourses with four entrances, the revised concept for the northern segment that shifts the stations platform south, maintaining the existing corridor to the South and not creating a rail viaduct structure over I-28-/87 interchange.

SPUR's Urban Village Comments to the General Plan Task Force

Advocacy Letter
Staff’s memo regarding the proposed modifications to the Urban Village general plan policy. SPUR has been a continuous supporter of the San Jose’s Urban Village plan as a way to create more mixed-use, higher density development throughout San Jose.

SPUR Support Letter for DISC Spatial Layout Recommendation

Advocacy Letter
SPUR weighs in on the proposed spatial layout for the San Jose Diridon Station. SPUR supports the staff recommendation on: elevated station platforms, creating two concourses with four entrances, the revised concept for the northern segment that shifts the stations platform south, and maintaining the existing corridor to the South and not creating a rail viaduct structure over the I-28-/87 interchange.