SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


Rewilding the Guadalupe River in San José

SPUR Report
Guadalupe River Park is San José’s largest urban green space and the physical spine of downtown, but underinvestment and misuse have caused the park’s safety and natural habitat to deteriorate. While discussions about how to reimagine the park have accelerated over the last two years, there has been little talk about the river itself. This report identifies strategies for protecting the Guadalupe River and transforming it into a place that supports natural ecology, improves the human experience and public health of residents, and improves the overall environmental performance of downtown San José.

Planning Cities for Everyone Starts With Earning Trust

News /
Incoming San José Director Fred Buzo shares his goals and vision for SPUR’s work in the South Bay. Fred strongly believes that San José can achieve social equity as it continues to develop its downtown core and other areas. For this to happen, we must be willing to admit our past failings, struggle through our differences and work together to better our community.

The Bigger Picture: Ten Ideas for Equitable Transportation in Oakland

SPUR Report
Many Bay Area freeways and rail lines were designed without regard for their impact on local communities. SPUR and AECOM look at how key regional transportation infrastructure currently intersects in Oakland — and how it might do so differently in the future. The next generation of transportation investments and policy could rectify past planning injustices to facilitate a healthy, climate resilient and equitable Oakland.

SPUR Suggests Improvements for Oakland Waterfront Ballpark at Howard Terminal

Advocacy Letter
Before the July 20th, 2021 vote to advance the Oakland Waterfront Ballpark at Howard Terminal development term sheet, SPUR wrote to the Oakland City Council to support the proposed project and offer considerations for improving the project's elements regarding financing, transportation, economic and racial justice, and housing.

Greetings From 2070. The Bay Area Is Thriving. Here’s How We Staved Off Dystopia

News /
Remember the summer of 2021? Everyone was thrilled that COVID was largely contained and that California was reopening. But that sense of relief didn’t last long. Housing was too expensive. More people were falling into homelessness. Drought was everywhere. But that was then. By 2070, we turned a region on the precipice of dystopia into a sustainable, affordable and equitable place to live. Here's how we did it.

Regional Challenges Need a Regional Approach

News /
SPUR’s recently released Regional Strategy outlines a vision for the Bay Area of 2070 as an equitable, sustainable and prosperous region. The strategy provides a roadmap for building that future and centers deep regional cooperation as critical to transformational change. To celebrate the release of the project, four Bay Area civic leaders gathered on May 13 to talk about the role of regionalism in advancing a future where everyone thrives.