SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Read More
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Read More
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
Read More
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
Read More

Updates and Events

An agricultural field in Coyote Valley

San José City Council Should Embrace a New Vision for Coyote Valley

News /
San José is on the cusp of deepening its commitment to growing up, rather than out. The city has a unique and critical opportunity to concentrate growth within its existing urbanized areas rather than sprawling further. But it will miss a critical opportunity unless the City Council accepts the recommendations of the Planning Department and the Envision San José 2040 General Plan Four Year Review Task Force related to Coyote Valley.
rendering of proposed transit-oriented development at Oakland's Lake Merritt BART station

The Bay Area Won’t Meet Its Goals Without a New Transit-Oriented Development Policy

News /
The crises that confronted the Bay Area before the COVID-19 pandemic have not gone away: inadequate and unaffordable housing, growing racial inequality and growing impacts from climate change. Building diverse communities with much more housing, services and jobs near transit is the best opportunity we have to tackle these challenges. The newly released Plan Bay Area 2050 charts a path to this future, but an outdated policy from 2005 is standing in the way.
Report cover

Guadalupe River Park: A Shared Future in Downtown San José

SPUR Report /
As downtown San José expands to the west, Guadalupe River Park is poised to become the center of downtown, and its health will become fundamental to the city’s success. Renewed support, enhanced stewardship and a sustainable funding stream will be needed to realize the park’s potential, so that this vital public space can become safer, cleaner and better used by all members of the community.
Report cover

The Bigger Picture: Nine Ideas for a Connected San Francisco

SPUR Report /
Today San Francisco’s regional transit connections focus primarily on bringing commuters from the rest of the Bay Area into downtown. Many neighborhoods have poor access to regional transit service — and to each other. The fourth report in our Bigger Picture series proposes coordinated investments in San Francisco transportation that, together, could dramatically improve transportation access and connections to the region.
Laura Shipman

SPUR Welcomes Laura Shipman as Community Planning Policy Director

News /
SPUR is pleased to announce that Laura Shipman has joined the organization as community planning policy director. She brings a wealth of knowledge as a planner and urban designer with experience working in communities throughout the country. She looks forward to partnering with Bay Area communities to work toward lasting solutions to their most pressing needs.
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