SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Comments on Plan Bay Area 2050’s Draft Growth Geographies and Strategies

Advocacy Letter
SPUR comments on Plan Bay Area 2050’s draft growth geographies and draft growth strategies. This letter recommends that ABAG and MTC shape regional growth even if cities do not nominate new locations for growth and recommends 12 additional policy strategies to help the Bay Area pivot towards a brighter future.

One Simple Way SF Can Get More Affordable Housing and Public Benefits

News /
San Francisco supervisors are about to vote on a plan amendment that would bring affordable housing, community benefits and open space improvements to the Market Octavia area. Some are calling for the amendment to set affordability and public benefit requirements even higher. But the way to get the most benefit for San Francisco from this proposal is simply to pass it as it stands.

SPUR supports the Sequoia Station transit-oriented redevelopment in Redwood City

Advocacy Letter
SPUR's Project Review Advisory Board endorses the Sequoia Station proposal as it is currently envisioned. This is a key site for transit-oriented development in the region, and this proposal shows great potential to create an exemplary station area in Redwood City and to support the city’s broader visioning process for the Transit District and central Redwood City.

Leading With Public Space: The Case for Guadalupe River Park

News /
We are excited to announce that, through investment made by the Knight Foundation and in partnership with the Guadalupe River Park Conservancy, SPUR will embark on a three-year research and planning project for Guadalupe River Park. Our work will focus on understanding the park’s current challenges, investigating what is possible, raising community understanding and awareness, and inspiring a conversation around the power of place.