SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


How Can We Create the Best User Experience at Diridon Station?

News /
Creating a great user experience at the redeveloped Diridon Station will be critical to whether people embrace the station and use transit. If Diridon’s transit services are going to compete with the automobile — or the next big transportation technology — the partners developing the station will need to focus on the user as the primary driver in their planning efforts .

Lessons for Guadalupe River Park: How D.C.’s 11th Street Bridge Park Promotes Inclusion

News /
The proposed transformation of downtown San Jose opens up an opportunity to create iconic and welcoming public spaces where the community can gather. That's why SPUR has launched a major initiative to re-envision the Guadalupe River Park. We invited Scott Kratz of Washington, D.C.'s 11th Street Bridge Park to share lessons learned from the inclusive effort to realize the community’s ambitions for the project.

Four Future Scenarios for the San Francisco Bay Area

Research
This report, the first product of the SPUR Regional Strategy, uses a scenario planning process to look at four uncertainties that the Bay Area will contend with over the next 50 years: the economy, housing, transportation and the physical form that growth takes. The resulting scenarios serve as “myths of the future,” stories that reveal the potential long-term outcomes of choices the region makes today.

How Can San Jose Bring Urban Villages to Life?

News /
In May, the San Jose City Council took an important step toward realizing the city’s general plan when it approved a framework for implementing neighborhood plans known as urban village plans. SPUR strongly supports these steps but believes that even bigger ones must be taken in order for urban villages to succeed. Here are three ways to ensure they live up to their promise.

Lessons for Guadalupe River Park: Thinking Big Together to Plan the Los Angeles River

News /
As downtown San Jose grows, the city has a unique opportunity to reimagine the underutilized Guadalupe River Park as the green centerpiece of an expanded city center. Omar Brownson of River LA recently visited SPUR to share his experience leading the charge to revitalize the Los Angeles River. The group’s focus on a collective vision offers lessons for San Jose and Guadalupe River Park.