SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Comments On Downtown Strategy 2040 EIR Update Notice of Preparation

Advocacy Letter
San Jose will prepare an EIR for the Downtown Strategy 2040, which is an update to the Downtown Strategy 2000. SPUR hopes that the EIR update process will align with the urban aspirations of the Envision 2040 General Plan and make the most of the combined billions of dollars of transit investments coming to downtown.

Cracking the Code on Urban Design

Urbanist Article
SPUR examines the zoning code in San Jose and other West Coast cities with the goal of identifying opportunities for San Jose to up its urban design game.

Why the Bay Area Needs a Single Regional Planning Agency

News /
Many of the Bay Area's difficulties result from our fragmented system of governance. But this week, there’s an opportunity to help move that system in another direction. On Wednesday, the Metropolitan Transportation Commission will vote on whether to combine its planning staff with that of the Association of Bay Area Governments. We think this is the right move for the future of the Bay Area.

A Little Taller, A Lot Smarter

News /
Have you ever walked down a San Francisco street  and wondered, "Why aren’t these buildings taller?" If we’re in a housing shortage, why don’t we have six-, ten- and twelve-story residential buildings throughout the city? San Francisco is trying to change this with the Affordable Housing Bonus Program, a proposal to allow an increase in height and allowable density in exchange for building affordable housing.

Our Vision for Downtown Oakland

Urbanist Article
Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. SPUR proposes five big ideas for how downtown Oakland can grow while providing benefits to all.