SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Comments on BART Silicon Valley Phase II Planning Process

Advocacy Letter
SPUR urges VTA to begin the planning process for Phase II of the BART Silicon Valley extension to ensure sufficient time to develop solutions to some of the project's biggest challenges. SPUR believes this collaborative planning process should take place before the required CEQA/NEPA public processes.

SPUR Comments on San Jose 2040 General Plan Amendments

Advocacy Letter
The San Jose Planning Commission proposed two amendments to the 2040 General Plan: 1) To increase the downtown density cap from 350 dwelling units per acre to 800 dwelling units per acre; and 2) To propose new language intended to promote job-generating land uses instead of housing.

London Is Growing...Up

Urbanist Article
Some see London’s rapidly transforming skyline as an affirmation of its role in the global economy; others see an “architectural zoo with a giraffe, a hippotamus and a giant anteater.”

SPUR Comments on Moscone Center Expansion

Advocacy Letter
SPUR Project Review Committee commends the overall design choices of the proposed Moscone Center Expansion and identifies opportunities to improve the public realm.

What Can We Do About Highway 101?

News /
Despite more than $1 billion in capital investments on Highway 101 over the past 20 years, the connection between San Francisco and Silicon Valley still has some of the worst traffic delays in the Bay Area. Alleviating traffic on 101 will require viable alternatives to driving through both transportation and land use changes. SPUR proposes a three-pronged approach to managing growth in the corridor.

New Data Shows Bay Area and State Economies Are Booming

News /
Our state and region are booming. After dropping from the world’s fifth largest economy to its 10th, the state has risen back up to eighth place. But challenges remain. Housing costs are soaring, unemployment remains high and few middle-wage jobs exist. The Center for Continuing Study of the California Economy shares new economic data about the region and state.