SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Comments on Proposed Mission Rock Development

Advocacy Letter
The SPUR Project Review Committee offers recommendations in the areas of land use, public realm interface, building and landscape design and environmental effects. SPUR finds this project to be a well-conceived and even potentially visionary project if concepts being explored are brought to fruition.

SPUR Comments on Proposed 101 Polk Street Development

Advocacy Letter
The SPUR Project Review Committee finds the proposed project at 101 Polk Street to be an appropriate use of the site. The dense residential development will energize and enhance this transit-rich neighborhood.

SPUR Comments on Central Corridor Plan

Advocacy Letter
Downtown San Francisco is the most sustainable job center in the region due to its walkable compact nature and its position as the hub of the regions transit infrastructure. The Central Corridor is one of the very few areas in the entire city that has the existing and planned transit infrastructure to build on these successes. It is critical that we consider the rezoning of Central Corridor Plan in the context of our long-term need for employment and housing space. It is with these priorities in mind that we provides specific comments on the proposed height alternatives for the Central Corridor.

City Trip to Oakland: SPUR Explores the Sunny Side of the Bay

News /
Last month, SPUR organized a two-day study trip to Oakland for our board and staff members to get a glimpse of what's happening in this great city. While recent media reports have focused on corporate protests and vandalism, Mayor Jean Quan describes Oakland as a “city on the rise” — and from what we saw, we strongly agree.

PARK(ing) Day and the Legacy of Iterative Placemaking

News /
On September 21 SPUR celebrated PARK(ing) Day with an original form of alchemy: transforming asphalt into mini-golf and pizza. The annual event, celebrated in more than 160 cities, invites the public to reimagine metered parking spots as new types of urban space— a temporary disruption that invites the community to inhabit and new spaces and give shape to the permanent solution.

SPUR Launches San Jose Urban Design Initiative

News /
SPUR’s San Jose office is convening a task force of city officials and planning and development thought leaders to tackle a vexing question: How can the nation’s tenth largest city transform its historically suburban built environment into one that supports an active street life, greater use of transit and a stronger urban fabric? San Jose has charted an ambitious course through its new 2040 General…