SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


Bus Rapid Transit Getting Traction on El Camino Real

News /
At a workshop on September 21, the Valley Transportation Authority (VTA) Board reaffirmed its support for a bus-rapid transit (BRT) project on El Camino Real in Santa Clara County. The project takes a 17.3-mile route from the HP Pavilion in San Jose through Santa Clara, Sunnyvale, Mountain View, Los Altos and north to Palo Alto. This corridor already has the highest transit ridership in the…

SPUR San Jose Takes to the Streets on Two Wheels

News /
A cadre of 45 urbanists gathered downtown on a recent Sunday morning to join SPUR San Jose Director Leah Toeniskoetter for a bike tour. Beginning in the urban plaza fronting Philz Coffee, our mighty bike train easily navigated its way along the brand new buffered bike lanes of Third Street, en route to Japantown. A project of the City of San Jose, the extra-wide bike…

SPUR Comments on 1321 Mission

Advocacy Letter
The SPUR Project Review Committee finds this project to be an exciting development which will add life to this corner of Mission Street and strengthen the presence of valued San Francisco institutions. With some upgrades to the lobby, this building could seize the opportunity to be an innovative exemplar of how a bike-only building could succeed in the City.

SPUR Endorses 8 Octavia Project

Advocacy Letter
SPUR finds this project to be a very positive additional to the Octavia Blvd corridor. It creates a strong visual presence at the prominent portal to the boulevard while fostering a positive pedestrian experience; it adds needed housing to the neighborhood; and it does so with an imaginative and compelling design.

SPUR Endorses 100 VanNess Project

Advocacy Letter
The SPUR Project Review Committee finds this project to be an exciting and welcome improvement to one of the City’s larger buildings in a very prominent and transit accessible location. The combination of a design upgrade, the introduction of residential usage and the addition of retail at street level combine to make this a winning project.

Housing Trust Fund Heads to Voters in November

News /
After many months of work by SPUR and other housing advocates, the Housing Trust Fund, has made its way through San Francisco’s legislative process and been placed on the November ballot. We were very involved in crafting this measure, which would provide a permanent source of funding for affordable housing, encourage the creation of moderate-income housing and stimulate the production of market-rate housing. This…