SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


Getting High-Speed Rail On Track

Urbanist Article
Much of the debate around high-speed rail revolves around federal funding. But with — or without — that revenue stream, SPUR believes that California can fund much of high speed rail on its own.

Hollywood vs. Silicon Valley

Urbanist Article
As new business models continue to break the divide between content creation and distribution, SPUR considers how rail service between north and south might further facilitate creative collaboration.

SPUR Comments on the Mountain View Draft General Plan

Advocacy Letter
SPUR believes that the City of Mountain View has arrived at a General Plan that performs very well on environmental attributes. The plan incorporates housing into an otherwise single-use job district and permits an increase in floor area ratio that will support job growth, reduce congestion and strengthen the community’s character.

SPUR Project Review Committee on Parcel P

Advocacy Letter
The SPUR Project Review Committee finds the proposed project at Parcel P to be an appropriate use of the site. The dense residential development will enliven and enhance this transit-rich neighborhood.

SPUR Project Review Committee on 8 Octavia

Advocacy Letter
The SPUR Project Review Committee finds this project to be a very positive additional to the Octavia Blvd corridor. It creates a strong visual presence at the prominent portal to the boulevard while fostering a positive pedestrian experience; it adds needed housing to the neighborhood; and it does so with an extraordinarily imaginative and compelling design of understated force.