SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


Planning Communities for Aging

News /
[Photo Credit: flickr user Troy Holden] In 2011, America's estimated 78.2 million baby boomers will begin to reach retirement age, officially ushering in the "silver tsunami" - a term used to describe the impending onslaught of retirees into a society that is currently ill-prepared to handle the needs of an aging population. Most boomers currently live in suburbs, having ridden the wave of suburban…

Getting High Speed Rail Right-Enough

News /
The California High Speed Rail Authority met yesterday in San Francisco. The agenda was packed with many interesting things including a new station area development policy. But the real controversy was about the section between San Jose and San Francisco. I joined hundreds of people during public comment to weigh in on this one small segment. Over the past few years, a group…

Retrofitting Suburbia, San Jose Style

Urbanist Article
Facing the prospect of extraordinary population and job growth, San Jose planners have a choice: to let the city grow out, or up. How will they retrofit San Jose's car-oriented development pattern into thriving, walkable communities?

San Jose and San Francisco at a Glance

Urbanist Article
Each spring, SPUR takes an annual city trip to learn about urbanist strategies that are working — or not working — in other cities around the world. This year we turned our lense to our own region and hopped on a Caltrain baby bullet to San Jose. With a population of about one million, San Jose is now the largest city in Northern California. In…

Sharing the Wealth

Urbanist Article
Facing the loss of over 50,000 jobs since the onset of the 2008 recession, the City of San Jose embarked on a major update of its economic strategy. What is San Jose's approach to regaining the jobs and revenue it has lost while also investing for future success?

Transit in the Valley

Urbanist Article
The South Bay has particular challenges when it comes to transit—a robust network of light-rail and buses, but some of the lowest ridership numbers in the country. Can better land-use policy help?