SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


San José City Council Should Embrace a New Vision for Coyote Valley

News /
San José is on the cusp of deepening its commitment to growing up, rather than out. The city has a unique and critical opportunity to concentrate growth within its existing urbanized areas rather than sprawling further. But it will miss a critical opportunity unless the City Council accepts the recommendations of the Planning Department and the Envision San José 2040 General Plan Four Year Review Task Force related to Coyote Valley.

The Bay Area Won’t Meet Its Goals Without a New Transit-Oriented Development Policy

News /
The crises that confronted the Bay Area before the COVID-19 pandemic have not gone away: inadequate and unaffordable housing, growing racial inequality and growing impacts from climate change. Building diverse communities with much more housing, services and jobs near transit is the best opportunity we have to tackle these challenges. The newly released Plan Bay Area 2050 charts a path to this future, but an outdated policy from 2005 is standing in the way.

Guadalupe River Park: A Shared Future in Downtown San José

SPUR Report
As downtown San José expands to the west, Guadalupe River Park is poised to become the center of downtown, and its health will become fundamental to the city’s success. Renewed support, enhanced stewardship and a sustainable funding stream will be needed to realize the park’s potential, so that this vital public space can become safer, cleaner and better used by all members of the community.

The Bigger Picture: Nine Ideas for a Connected San Francisco

SPUR Report
Today San Francisco’s regional transit connections focus primarily on bringing commuters from the rest of the Bay Area into downtown. Many neighborhoods have poor access to regional transit service — and to each other. The fourth report in our Bigger Picture series proposes coordinated investments in San Francisco transportation that, together, could dramatically improve transportation access and connections to the region.

SPUR Welcomes Laura Shipman as Community Planning Policy Director

News /
SPUR is pleased to announce that Laura Shipman has joined the organization as community planning policy director. She brings a wealth of knowledge as a planner and urban designer with experience working in communities throughout the country. She looks forward to partnering with Bay Area communities to work toward lasting solutions to their most pressing needs.