SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Expresses Support for Redevelopment of Reid-Hillview Airport

Advocacy Letter
As the Santa Clara County Board of Supervisors continues to consider closing the Reid-Hillview Airport and repurposing the site to better meet community needs including development of affordable housing, SPUR has expressed its support for this move. The Board has adopted a Vision Statement and is reviewing options for a Vision Plan based on resident input gathered during outreach and engagement events.

SPUR Leads Coalition Calling on Cupertino to allow for Public Process on Increase in Transportation Impact Fees

Advocacy Letter
SPUR joined with the Silicon Valley Leadership Group, SV@Home and the Bay Area Council to urge the Cupertino City Council to conduct a thorough stakeholder process that includes input from the development community and undertake a feasibility analysis to study the effect on development of increased transportation impact fees. The new fee would raise transportation impacts fees by more than 40%.

Equity and the Public Realm: Designing Spaces for Everyone

News /
Who determines how public spaces are used, and who gets to use them? SPUR’s weeklong symposium Ideas + Action 2020: Public Space brought people together from different cities to share their perspectives regarding equitable public spaces. A set of themes emerged: Building equitable public spaces requires a public and professional reckoning with power, safety and accessibility.

Silicon Valley Roundtable: Recovering From the Pandemic Means Addressing Systemic Injustice

News /
Leaders in Silicon Valley are looking at the innovations that might emerge in response to the COVID-19 pandemic. One thing is clear: This time, it won’t be an engineering solution. The Silicon Valley Recovery Roundtable, launched to help businesses safely reopen, realized that its goal was not to return to “normal” but to repair the systemic disparities that existed before the pandemic.

Core Principles to Guide the Redevelopment of Moffett Park

Advocacy Letter
The redevelopment of Moffett Park is a project of critical regional significance. The area offers significant opportunities to advance our region's housing, environmental, economic, and transit goals. SPUR has joined with SV@Home, Greenbelt Alliance, the Bay Area Housing Action Coalition, the Silicon Valley Leadership Group, and the Bay Area Council to lay out some core principles that should guide Sunnyvale's development.