SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.

Updates and Events


How Can We Create the Best User Experience at Diridon Station?

News /
Creating a great user experience at the redeveloped Diridon Station will be critical to whether people embrace the station and use transit. If Diridon’s transit services are going to compete with the automobile — or the next big transportation technology — the partners developing the station will need to focus on the user as the primary driver in their planning efforts .

Lessons for Guadalupe River Park: How D.C.’s 11th Street Bridge Park Promotes Inclusion

News /
The proposed transformation of downtown San Jose opens up an opportunity to create iconic and welcoming public spaces where the community can gather. That's why SPUR has launched a major initiative to re-envision the Guadalupe River Park. We invited Scott Kratz of Washington, D.C.'s 11th Street Bridge Park to share lessons learned from the inclusive effort to realize the community’s ambitions for the project.

Four Future Scenarios for the San Francisco Bay Area

Research
This report, the first product of the SPUR Regional Strategy, uses a scenario planning process to look at four uncertainties that the Bay Area will contend with over the next 50 years: the economy, housing, transportation and the physical form that growth takes. The resulting scenarios serve as “myths of the future,” stories that reveal the potential long-term outcomes of choices the region makes today.

How Can San Jose Bring Urban Villages to Life?

News /
In May, the San Jose City Council took an important step toward realizing the city’s general plan when it approved a framework for implementing neighborhood plans known as urban village plans. SPUR strongly supports these steps but believes that even bigger ones must be taken in order for urban villages to succeed. Here are three ways to ensure they live up to their promise.

Lessons for Guadalupe River Park: Thinking Big Together to Plan the Los Angeles River

News /
As downtown San Jose grows, the city has a unique opportunity to reimagine the underutilized Guadalupe River Park as the green centerpiece of an expanded city center. Omar Brownson of River LA recently visited SPUR to share his experience leading the charge to revitalize the Los Angeles River. The group’s focus on a collective vision offers lessons for San Jose and Guadalupe River Park.