SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Supports The Hub EIR for MTC PDA Planning Grant

Advocacy Letter
SPUR submitted a letter of recommendation for San Francisco Planning Department's application to PDA Planning Grant program. Funding for the Hub EIR is an investment in a significant regional epicenter of transportation, housing and job growth.

SPUR Comments on Lake Merritt BART RFQ

Advocacy Letter
On March 2, 2018, BART posted a request for qualifications for building a transit-oriented development at the Lake Merritt BART Station. SPUR comments on BART's objectives and offers considerations as the selection process moves forward.

SPUR Supports Central SoMa Plan

Advocacy Letter
SPUR urges the SF Planning Commission to initiate the Central SoMa Plan by holding a hearing to adopt the amendments to the General Plan, the Code and the Zoning Map as quickly as possible.

How New Approaches to the Storefront Are Reviving Retail

News /
New technology, changing demographics and shifting consumer preferences have caused a slump in sales at big-box stores, traditional shopping malls and downtown storefronts across the country. But innovative uses of space and new approaches to drawing customers into stores show signs of promise. A recent SPUR forum in San Jose explored how retailers are finding success locally.