SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


San Jose’s Urban Ambitions Coming to Life

Urbanist Article
Plans for Google to develop almost 8 million square feet of office space near Diridon Station coincide with a massive growth spurt in the city. If a significant amount of new jobs are concentrated in the station area, Diridon can become a major economic engine for San Jose and the South Bay.

Development (Finally) Comes to Oakland

Urbanist Article
6,675 residential housing units are under construction — a huge jump from the 765 that were built in 2014. This represents the biggest residential building boom in Oakland since the post-World War II era and is a dramatic turnaround for a city that saw a modest population decline in the first decade of this century.

Remembering George Williams

News /
City planner, former SPUR Board member and long-time SPUR volunteer George Williams passed away on November 7. The deputy director of San Francisco’s Department of City Planning for 20 years, he was instrumental in creating San Francisco’s 1985 Downtown Plan. We will greatly miss George, and we’re grateful for his years of service to SPUR and to the City of San Francisco.

Is Oakland Ready for the Big One?

News /
Experts agree that the Bay Area is due for a major earthquake by the year 2050. In the event of such a disaster, Oakland and other cities will need to respond to both immediate and long-term challenges. At a recent SPUR forum, panelists talked about their work addressing uncertainty and mitigating seismic hazards in Oakland.