SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


A Boom, and a Turning Point, for Downtown San Jose

News /
Thirty years ago, few people could have imagined that downtown San Jose would be taking off like it is today. In the last year, 659 new units of housing came on the market and more than 1,900 are under construction. This is what a generation of city leaders has been working toward, and the excitement is both palpable and well deserved. But it’s also fragile.

SPUR Comments on Morgan Hill Annexation Proposal

Advocacy Letter
SPUR urges LAFCO Commissioners to deny Morgan Hill's Southeast Quadrant annexation proposal, which will increase car travel, resulting in greater congestion and higher greenhouse gas emissions.

Holding the Line on Sprawl in Santa Clara County

News /
Pressure for development at the urban edge of the Bay Area is growing. At the end of 2015, the cities of Morgan Hill and Gilroy in southern Santa Clara County both proposed expanding their city boundaries into farmland. Upcoming decisions on these proposals, which county analysts have called reminiscent of a bygone era, will set an important precedent for the county’s next phase of growth.