SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


Heeding the Call for Affordable Housing in Silicon Valley

News /
San Francisco housing fights may make the headlines, but the median home sales price in the San Jose metropolitan area is the highest in the nation, at $980,000. A new advocacy group launched this year will focus directly on Santa Clara County’s affordable housing issues. SV@Home will advocate for more policies, programs, funding and land for affordable housing in the county. ​

A Roadmap for St. James Park

Policy Brief
Like older downtown parks throughout the country, San Jose’s St. James Park has suffered from disinvestment in recent years. Today downtown San Jose is experiencing new vitality and growth, creating an opportunity to transform St. James Park into the jewel it deserves to be. SPUR recommends steps to create a renewed vision for the park through improved stewardship and governance.

SPUR Comments on Phase II Expansion of Autumn Parkway

Advocacy Letter
SPUR recommends that the City of San Jose postpone the transfer of any properties associated with the Autumn Parkway Phase II extension until City Council has had the opportunity to determine whether or not this project is still needed to mitigate transportation impacts of downtown development.

SPUR Comments on Mission Rock Ballot Question

Advocacy Letter
SPUR supports adding language to the Mission Rock ballot measure specifying the requirement to add a minimum of eight acres of open space and 33% affordable housing on site. We believe it's important that voters understand that their approval of the overall height limits must include these public benefits.

Learning to Live With Water

Urbanist Article
Resilience and adaptation have become buzzwords in public policy, but the experience of New Orleans after Hurricane Katrina shows how imperative these ideas are as we face a changing world. SPUR's recent city trip to New Orleans brought back lessons from p lanners, engineers, policymakers and residents who are tackling pressing challenges that were neglected for generations, yielding exciting ideas and impressive results.

From Catastrophe to Renaissance

Urbanist Article
Not so long ago, it seemed to many that New Orleans might be done for, the first city to succumb to the existential threats of our age. But a decade after Hurricane Katrina, the Crescent City is back — and may be better than ever. What can we learn from New Orleans about what really makes a place resilient?