SPUR Planning Policy Area

Planning

We Believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.

Updates and Events


SPUR Comments on the Forecast Methodology for Plan Bay Area 2050

Advocacy Letter
ABAG and MTC have worked to improve regional long-range forecasting and modeling in the Bay Area. SPUR recognizes MTC and ABAG’s thought leadership and offers additional research and process considerations as they finalize the forecast methodology for Plan Bay Area 2050.

SPUR Support for San Jose's Recent Decisions Regarding Coyote Valley

Advocacy Letter
SPUR supports two decisions the San Jose City Council recently made in regard to Coyote Valley: 1. The decision to revisit the long-term vision for Coyote Valley as part of the General Plan 4-Year Review and 2. the council’s continued support for allocating up to $50 million dollars of Measure T funding for Coyote Valley, as was envisioned in the campaign for the ballot measure.

Giving Old Infrastructure New Life

Urbanist Article
A fast, frequent megaregional rail network could be transformative for the Bay Area and Northern California. As part of the SPUR Regional Strategy, we are working to identify some of the major changes needed to implement this vision.

SPUR responds to City of San Jose proposed General Plan Four-Year Review Scope of Work

Advocacy Letter
SPUR weighs in on city staff recommendations for the scope of work for the San Jose General Plan four-year review, which will begin in the fall of 2019. SPUR supported staff recommendations but proposed additional items to be considered by the Task Force. The letter address SPUR's recommendations for consideration by city council.

SPUR responds to San Jose Mayor's June Budget Message for 2019-2020

Advocacy Letter
SPUR supports the San Jose mayor's June Budget Message for Fiscal Year 2019-2020 and proposes additional set funding allocations to better support the future of Guadalupe River Park, the need for increased community engagement, dedicated resources to complete an Alum Rock Urban Village plan, and to support the creation of an equity framework.